Unbridled Creativity: The Future Belongs to the Curious

We love to say, “AI won’t steal your job, but someone who knows how to use it will.” Still, as the logic of large language models (LLMs) appears to plateau, the question remains: what’s next? Maybe it reminds us of what we’ve always known: the future won’t belong to the most efficient, it belongs to the most curious.

The Pattern of Progress

Curiosity (“FAFO”) has always been at the heart of human evolution.
Some of our greatest leaps forward rarely came from necessity or incremental progress. Instead, they came from imagination and wonder. At some point, someone must have casually thought, “What if I put this meat over fire?” That idle experiment didn’t just make food taste better — it made it safer, more nutritious, and inspired tools built to withstand heat.

History is full of moments where curiosity reshaped the world. Gregor Mendel’s so-called “odd hobby” of tracking pea plant inheritance patterns became the foundation of modern genetics. During his plague-year isolation, Isaac Newton’s experiments with prisms revealed that white light isn’t pure but is instead a spectrum of colors — what we now know as the study of “optics”. In more modern times, Tim Friede decided to let so many snakes bite him that his blood is now a vital resource for antivenom…